The process of coding entails grouping the diverse feedback obtained during the fieldwork procedure into a set of several major issues, after which each issue is assigned a code.

As your coding partners, our professionals will collaborate with you on a consultative basis and contribute value by assuring the accuracy of your results. All of our programmers have years of expertise and a thorough understanding of market research across a range of industries, including consumer goods and retail, healthcare, and financial services.

For both trackers and ad hoc projects, our coders have the ability to code directly from the local language utilising a shared English code frame, eliminating the need to translate the data into English first and allowing you the freedom to get a head start on your analysis work.

Because they are fluent in both the target market’s language and English, our coders can produce accurate coding.